Brand segment
Ultra prestige
Shape research around specialised audiences and the experiences your brand needs to understand.
- Audience criteria and recruitment
- Qualitative conversations
- Experience and usability testing
Research plans
Research plans.
Shaped around your brand.
Explore research for ultra-prestige, prestige and masstige brands. Start with your audience and objectives, then discuss the approach and investment your project needs.
Different brands. A relevant approach.
These segments are a starting point for discussing your research. The methods below are options to explore when scoping a project.
Brand segment
Prestige
Explore preferences, shopping journeys and product experiences with methods matched to your audience.
- Surveys and structured questions
- Personal interviews and discussions
- Usability testing
Brand segment
Masstige
Understand the needs, motivations and experiences behind your audience’s decisions.
- Surveys and audience profiling
- Digital experience testing
- Card sorting and information structure
A clear brief. A considered proposal.
Share the decision your research needs to support and any requirements you already know. We can discuss feasibility, timing and investment around that brief.
The method and scope are agreed around the project. Tell us if you have a preferred approach or budget in mind.
Discuss your briefYour research question
What do you need to learn, and what decision will the findings inform?
Your audience
Who do you need to hear from? Include any demographic, experience or recruitment criteria.
Your method and scope
Let us know whether you need a survey, usability test, card sort, recruitment support or qualitative conversations. If you are still choosing, we can discuss the options.
Your timing
Share the project stage, preferred schedule and any milestones the research needs to support.