Research solutions
Participant recruitment
Build your study around the people you need to understand. Unhearing sources participants through online and offline methods, with screening and profiling shaped around your research criteria.
A clear audience brief. A considered recruitment process.
Finding relevant people starts with defining the audience. Agree the study type, target criteria and any specific requirements before choosing a recruitment method.
Our recruitment tools support demographic targeting, including high-profile consumers and more specific audience segments.
Online and offline sourcing
Recruit through online panels or offline activity at locations such as high-end malls and stores, according to the needs of the study.
Screening and back-checks
Screen participants against the study requirements, then use scrutiny and back-checks to support participant quality. Participation is limited to one study every two months to reduce repeat professional participation.
Profiling around the audience
Target and segment participants by age, gender, household income, geographic location and device type. Use these criteria to identify people relevant to the research.
Recruit around the study you are planning.
The criteria for a usability test can differ from those for a survey or an in-depth conversation. Discuss the research goals and budget alongside the audience brief so recruitment supports the chosen method.
For usability testing
Find people who reflect the intended users of the digital experience or prototype. Explore usability testing
For qualitative research
Define the experiences and perspectives you need to hear in an interview or group discussion. Explore qualitative research