Here the questions are asked personally directly to the respondent. Researchers at Unhearing help design a discussion guide, moderate these sessions for you or just be a supervisor, who can share a top line in the end of the project.
Especially post COVID, a lot of high-profile consumers are migrating to a more virtual world, and it is best for each researcher to adapt to this change. The interview is conducted at the comfort of their home/office and can be merged with ethnography and other consumer immersions.
Telephonic interviews are widely used and easy to combine with online surveys to carry out research effectively. It is a method when the interviewer communicates with the respondents on the telephone in accordance with the prepared questionnaire.