Research solutions
Qualitative research
Explore the motivations behind what people say and do. Choose personal interviews, focus group discussions or remote conversations around the needs of your research study.
Give the conversation the right setting.
Different research questions need different forms of interaction. Unhearing can help design a discussion guide, moderate or supervise personal interviews, and share topline findings at the end of a project.
Agree the approach around the audience, the topic and the study requirements.
Explore participant recruitmentPersonal interviews
Speak directly with a participant to explore their experience. Our researchers can help with the discussion guide, moderate the session or supervise the work and share topline findings.
Focus group discussions
Use a group conversation when that format suits the study’s research requirements. Discuss the approach alongside the option of one-to-one interviews.
Email or web interviews
Give participants a way to take part from home or the office. Virtual interviews can be combined with ethnography and other consumer immersion work.
Telephone interviews
Conduct a conversation using a prepared questionnaire. Telephone interviews can also be combined with online surveys as part of the research approach.