Why Unhearing
Research for distinct audiences.
Prestige, ultra-prestige and masstige consumers bring different expectations to a brand. We shape consumer research around the people you need to hear from and the decisions you need to make.
Reach the people who matter to the study.
Recruitment begins with a clear audience brief. We use online and offline channels to reach people who fit the study criteria, including consumers in prestige, ultra-prestige and masstige segments.
Our channels include social media, shopping malls, shopping complexes and high street stores. Recruitment methods, participant incentives and screening checks are shaped around the audience and research requirements.
Explore participant recruitment
Human judgment. Technology in support.
We combine established market research methods with AI and machine learning tools. These tools support audience targeting, the organisation of research data and the exploration of patterns in consumer behaviour.
Researchers interpret the findings in the context of the brand, category and question being studied. The research approach brings together the evidence and the judgment needed to consider your next decision.
Explore our research methodsDefine the audience
Use targeting and participant profiling to identify consumers who are relevant to the research question.
Organise the evidence
Use AI-assisted tools to help sort research data and identify patterns for closer examination.
Explore consumer behaviour
Study how people respond to products and brands, then consider the findings alongside their needs and experiences.