Unhearing

Research solutions

Surveys

Capture the opinions of the people who matter to your brand. Combine open-ended answers with structured question formats using Unhearing’s online survey tool.

Discuss your research Explore question types
Hands completing paper forms at a table.
Give people space to share what matters.

Ask in the way that fits the question.

A useful questionnaire gives people the right way to respond. Open questions leave room for explanation; structured questions make responses easier to compare.

Choose formats according to what you need to understand, from attitudes and motivations to preferences and experiences.

Explore participant recruitment

  • Open-ended questions

    Let participants answer in their own words. Explore the reasons, feelings, attitudes and ideas behind consumer behaviour.

  • Closed-ended questions

    Ask people to choose from predefined answers, using formats such as checkboxes, radio buttons or numerical ratings.

  • Nominal questions

    Use labels to identify or classify responses. When numeric codes represent categories, keep each code tied to one clear label.

  • Likert scales

    Use ordered responses to understand attitudes. Unipolar scales describe the degree of one quality; bipolar scales capture positions on either side of a neutral point.

  • Rating and ordinal scales

    Ask participants to rate an experience on an ordered scale or rank items by preference. Define what the scale values mean so responses can be interpreted consistently.

  • Dichotomous questions

    Offer two possible answers when a question needs a clear choice, such as yes or no, true or false, or agree or disagree.

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