Our solutions
Good research starts with a good question.
Choose a method around the decision you need to make. Unhearing brings together surveys, usability testing, card sorting, participant recruitment and qualitative research.
Five ways to understand your audience.
Some questions call for a structured response. Others need a conversation, an observed experience or a closer look at how people organise information.
Explore each approach, then discuss the method that fits your research goals and audience.
Surveys
Capture opinions, attitudes and behaviours with open questions and structured response formats.
Usability testing
Observe how people use a digital product or prototype, then prioritise the problems they encounter.
Card sorting
Explore how people group information and use that understanding to shape your site’s structure.
Participant recruitment
Source and screen people around your audience criteria, using online and offline recruitment methods.
Qualitative research
Explore motivations and experiences through personal interviews, group discussions and remote conversations.
Start with the decision. Build the study around it.
Tell us what you need to learn, who you need to hear from and where you are in the product or brand journey. We can discuss feasibility, timing and investment before the study begins.
Explore our plansDefine the question
Clarify what is already known and what the research needs to establish.
Choose the method
Match the approach to your objectives, audience and budget.
Find the people
Agree participant criteria and the recruitment approach your study needs.