Research plans
Masstige research.
Research for masstige brands, centred on the people you need to hear from and the decisions your team needs to make. Discuss surveys, experience testing and information structure around your goals.
Clearer questions. More useful understanding.
Agree the audience criteria and the questions your study needs to answer. Use a structured survey, an observed digital experience or a card sort according to what you need to understand.
The methods below are options to discuss when planning your project.
Surveys and audience criteria
Explore opinions, attitudes and preferences, with recruitment criteria agreed around the study. Explore surveys
Usability testing
Understand how people work through a digital product or prototype using moderated or unmoderated testing. Explore usability testing
Card sorting
Explore how people group concepts and use the findings to shape a site’s information architecture. Explore card sorting
A clear brief. A considered proposal.
Share the decision your research needs to support and any requirements you already know. We can discuss feasibility, timing and investment around that brief.
The method and scope are agreed around the project. Tell us if you have a preferred approach or budget in mind.
Discuss your briefYour research question
What do you need to learn, and what decision will the findings inform?
Your audience
Who do you need to hear from? Include any demographic, experience or recruitment criteria.
Your method and scope
Let us know whether you need a survey, usability test, card sort, recruitment support or qualitative conversations. If you are still choosing, we can discuss the options.
Your timing
Share the project stage, preferred schedule and any milestones the research needs to support.